The new fare structure is part of an £11.9 million package of measures being introduced by Somerset County Council as part of Somerset's Bus Service Improvement Plan and includes proposals for new evening and weekend services on some routes.
The Council and Somerset Bus Partnership recently launched the BUS IT campaign, which aims to encourage more people to use buses and save money, as well as helping to safeguard the county's bus services and protect the environment.
The new £1 fares are in place now on the Taunton Park and ride service, followed in the Autumn by £1 fares on other Taunton area-based bus services and offers all paying passengers a flat rate single fare or £2 for a return, to any destination in the greater Taunton area.
The initiative is part of a longer-term goal to secure further funding to deliver similar fare initiatives in other areas of the county.
The fare zone will cover at least the area shown in the below map, and the final extent will be agreed by the Bus Advisory Board shortly.
So, in answer to the question just how far does £1 get you? Sadly, not to Curry Rivel as far as we can tell. Some time in Autumn?
For more information and Have Your Say Today visit Somerset Sustainable Transport here.